Companies are increasingly rethinking the ways in which they generate ideas and bring them to market. The GC3 is launching a new project group with the goal of learning about new models of innovation and collaboratively exploring how they can be utilized in our individual organizations and collectively to spur green chemistry innovation to bring new, safer chemicals and materials to market and encourage their adoption.
For the 2013/2014 project year, we will delve into models of “open-innovation,” where R&D extends beyond the boundaries of the enterprise, pulling in outside ideas and leveraging internal ideas outside the organizations. Examples include venturing, In-licensing and out-licensing, crowdsourcing, competitions/prizes, and co-creation with customers/suppliers.
We will examine models that are not currently being employed to advance green chemistry and those that are, e.g., in-licensing at GreenCentre Canada; the Presidential Green Chemistry Challenge Awards Program; and the American Chemical Society/Green Chemistry Institute/Pharmaceutical Roundtable’s university R&D grants program (targeting specific, pre-competitive green chemistry technical challenges that are identified by multiple companies). We will look at programs at individual companies and in organizations that sponsor open innovation programs and host web platforms. We will discuss whether there are opportunities for the GC3 as an organization to start a new green chemistry-focused open innovation initiative and write a GC3 report summarizing the landscape of relevant open innovation models and their relevancy to, and potential for, advancing green chemistry innovation.
October 23, 2013
Alph Bingham, Founder & Board Member, InnoCentive
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