Tuesday, February 19, 2019 | 12:00 PM - 1:00 PM ET
To establish and preserve their place in the market, companies invest significant time and resources towards obtaining, enforcing, and defending their intellectual property (IP) rights. These rights include patents for inventions, trade secrets for confidential business information, trademarks for product names and logos, and copyrights for original works, and they can make or break the business. Developing a strong IP portfolio requires companies to consider a multitude of issues and coordinate their IP strategies. For example, what are the different types of IP protection, how are they obtained, and what rights do they provide? Can a company pursue more than one type of IP at a time? Can different types of IP be used in sequence to extend a company’s marketplace protections? When should a company decide what types of IP to pursue? Does a company risk losing its IP rights... Learn more.